9 tips for creating better social media posts

Are your social media posts falling flat? Use these practical tips from the experts at CoolWriters to create content that grabs attention and helps you win new customers.

Well-thought-out, well-crafted social media posts can capture the interest of existing and new customers alike and effectively support sales. These days, when users are constantly exposed to huge amounts of content, standing out from the crowd is hard. If you are wondering how to do it, read on. We have a few tips for you.

Interesting graphics are the foundation

Social media is meant to be a visual experience above all. So the first thing to focus on is creating interesting photographs or graphics to publish on your profile. Try to give your posts some common element that helps people recognise you among the tangle of other images and videos. That element can be, for example:

• the typeface,
• the colour combination,
• the way the photos are edited.

Do not put much text into the image itself. Grab the customer with one or two words and put the rest of the information in the caption. If you want to tell your followers about a sale, for instance, the image can say: „Up to 60 % off“, while the caption tells them when the sale runs, which products it applies to and so on.

Combine images with video

Video rules social media today. That is confirmed by Forbes statistics from 2022, according to which video generates 1,200 % more conversions than image content. And that number rises every year.

Producing videos is somewhat more complicated than creating ordinary posts, but it is definitely worth it. Short, punchy clips – so-called reels – attract attention, and viewers remember roughly 95 % of the information in them. That is 85 % more information than they remember from reading a post caption.

Do not forget quality, engaging copy

Whether it is text in the visual itself or in the caption, it has to be concise, original and short. People today want to get the information they need in a few seconds. They do not have time to read several long paragraphs. And even when they do, they look for that kind of content on websites and in magazines, not on social media.

If you want to succeed on social media, express your ideas in a few sentences. At the same time, do not be afraid to use a more relaxed writing style. Feel free to be entertaining and try out new trends. That is how you build trust with people.

Expert advice

Writing engaging copy is sometimes harder than it looks. If you are not sure how to go about it, turn to the professionals at CoolWriters.sk, who have plenty of social media experience. They handle content creation for the Brojo bakery and the company ORSR.HELP, among others.

Do not be afraid to use emoji

Emoji are a must in social media communication. They add a little playfulness to the text and stop it from looking like one hard-to-read block. Which emoji you choose is entirely up to you. What matters is that they fit the topic and that there are not too many of them.

Use hashtags

Hashtags can increase the reach of your posts and win you new customers. Here too they should follow from the topic of the post. That way they reach the target group genuinely interested in the content. The number of hashtags you can currently use on Instagram is 30. Experts, however, recommend using between 3 and a maximum of 5 hashtags per post. The reason is that a larger number can look like spam and lead to reduced reach.

Call people to action

Once your post has grabbed people's attention, do not forget to ask them to do something. Make the most of that attention and motivate them, for example, to buy a product or service. You can also invite them to subscribe to your newsletter, read an article or start following you.

Give people useful information

Social media is not just for showing off perfect photographs. It is an excellent place to publish practical tips, advice and other useful information. You can package them into popular carousels – posts that contain more than one photo or video. Those are very popular today and people like to share them, which increases your reach.

Another option is sharing customer reviews and experiences. That kind of post interests customers far more than a list of features or technical parameters they can find on your website anyway.

Do not overdo it

Too many posts will annoy people and eventually make them unfollow you. On the other hand, a couple of posts a month is not enough to win new customers or spread awareness of your brand. In most cases the ideal number is 3 to 4 posts a week, but that figure is influenced by several factors. They include:

• your line of business
• your target group
• your competition

Tip

Create a publishing plan and always schedule your posts in advance with it. Do not leave writing them until the day they are due to go out. Apart from the risk that you will not get them done and your profile will sit empty, the content could end up looking chaotic. With a publishing plan you can adjust the posts so that they follow on from each other naturally and fit together.

Let the experts advise you

Creating social media content takes time and energy. Not to mention plenty of creativity. If you do not know how to engage your existing or new followers, get some advice. Experienced experts know how to attract attention, increase reach and with it sales. They will happily take your Instagram or Facebook profile into their own hands and make sure it is full of quality, engaging posts.